The experience as a television author for national broadcasters, the branded content marketing expertise with special reference to pharma video content, the partnerships with international institution for media education research purposes: all these are the pieces that compose my professional journey. Whether it is to develop an original idea or an integrated communication plan, I work with agencies and production companies as an advisor.
The experience as a television author for national broadcasters, the branded content marketing expertise with special reference to pharma video content, the partnerships with international institution for media education research purposes: all these are the pieces that compose my professional journey. Whether it is to develop an original idea or an integrated communication plan, I work with agencies and production companies as an advisor.
WORK
For any content to work, it has to be specifically calibrated on the goals and needs of a highly specialized reference target. The empathetic approach of (tailor-made) creative solutions makes AVs a means of entertainment, raised awareness, popular science and education about good practices.
The best strategic intentions are then interpreted through shooting and editing, using the language of television appropriately for the development of the project’s contents, offered in a “turnkey” fashion to be broadcasted through multimedia campaigns, digital ecosystems and editorial partners.
WORKS
I can’t quite recall when I started doing my job: I just can say it happened.
It was just like following a thread, which held me by the hand through many attempts, smaller and greater adventures, simple results and outstanding success.
Through the years, all this brought me to the extraordinary people I had the pleasure of meeting, from which I learned so much: artists, professionals, men and women who did something incredible.
Strategy
Creativity
Screenwriting
Production
Shooting
Post-production
SOME OF THE PROJECTS I WORKED ON
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.
MY PASSION
So many people think they can see, but very few really observe. Many people think they’re listening, but very few really pay attention. Many people think they’re doing, but very few understand the blessing of discovery.
