A ‘storydoing’ is a format for pharma video content used not only to show the company’s history and its mission through an empathetic lens, but also to show the faces of the people who help writing such history every day. The corporate video made for the initiative use an emotional engagement to showcase services and technical data, also thanks to 2D and 3D graphic inserts.
A few snapshots from the medical branded content Valpharma-ErbaVita’s set
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action