BRAND
Novo Nordisk
DATE
2019
REFERENCE
Branded Content
BRAND
Novo Nordisk
DATE
2019
REFERENCE
Branded Content
The treatment of diabetes through basal insulinic therapy is constantly evolving and many questions crowd the mind of those who live with this disease every day. Through medical focus videos, it’s possible to shed light on the efficiency and safety of basal therapy and its greater flexibility.
With patient journey videos, it’s possible to show doctors the impact of therapy on a patient’s daily life.
The treatment of diabetes through insulinic basal therapy is ever-changing. The next step to the road trip with doctors is a streamed webcast with more than 300 diabetologists for a focus on the disease and to delve deeper into the efficiency, flexibility and safety of basal therapy.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action