FROM TV, TO ADV AND BRANDED CONTENT

INFOTAINMENT

FROM TV, TO ADV AND BRANDED CONTENT

INFOTAINMENT

TV AUTHOR | JOURNALIST | BRANDED CONTENT SPECIALIST

Dario Nuzzo is an author for the Italian tv broadcaster Mediaset (including shows such as “Dalla Parte Degli Animali,” “Mistero,” and “Wild Oltrenatura”) and a journalist for the Italian newspapers OGGI, GRAZIA, INTIMITA’, and CONFIDENZE. He also produces together with Companies specific branded content audiovisuals for the pharmaceuticals, financials, and FMCGs.

TV AUTHOR | JOURNALIST | BRANDED CONTENT SPECIALIST

Dario Nuzzo is an author for the Italian tv broadcaster Mediaset (including shows such as “Dalla Parte Degli Animali,” “Mistero,” and “Wild Oltrenatura”) and a journalist for the Italian newspapers OGGI, GRAZIA, INTIMITA’, and CONFIDENZE. He also produces together with Companies specific branded content audiovisuals for the pharmaceuticals, financials, and FMCGs.

From TV to Branded Content

Infotainment

From the television working experience, I learned that entartainment, when applied correctly to information, is a winning key in attracting attention. 

This is how three specific branded content formats were born to teach and make aware about health, finance, and best practices helping brands to talk differently with their stakeholders, using the key of empathy.

DARIO NUZZO

EsperienzaDarioNuzzo_BrandedContentSpecialist
L'EsperienzaTv_ ADV_StampadiDario Nuzzo

EVERY PROJECT HAS ITS OWN STORY

The expertise I gained in tv production allows me to support Companies in building original omni-channel storytelling projects following their unique tone of voice and focusing on their specific purposes.

PREMIUM CONTENT CREATION

Starting with the conception of a kids TV format which was a media partner for the Giffoni Film Festival and awarded by the Italian Parents Movement for the quality of contents “Mukko Pallino”, becoming an author in the main tv shows of Mediaset broadcaster such as Wild Oltrenatura/Dalla Parte degli Animali and featuring the screen of the “Vatican’s Secrets” in Mistero at Italia 1 channel, I built my own expertise in writing audiovisual contents on both entertainment and product promotion strategy, thanks to an important collaboration in Publitalia’80’s Special Initiatives department.

BRANDED CONTENT & ENTERTAINMENT

Moving my TV experience into advertising, I created MEDICOM, a specific audiovisual format for the pharmaceuticals that combines the typical entertainment of movies and TV series with Health Education through branded content web series published on platforms like Prime Video. 

The “TV experience” approach has also allowed me to evolve communication and training activities for clinicians by transforming them into new medical videos original formats for scientific dissemination. 

On the Consumer side, the application of infotainment to the financials and FMCGs has resulted in the creation of MONEYCOM and BRENT: the former purpose is to raise awareness on financial and digital education, while the latter focuses in communicating the emotional side of the product and its experience.

EDUTAINMENT

Applying entertainment to engagement formulas in events, public speaking, Education and advanced training courses, I created specific projects for Companies and third sector Associations.

I developed innovative and specific formats for both cultural projects and events in order to raise awareness on specific topics like culture and children’s rights, breaking down barriers, media education and sustainability, while simultaneously building a strong system of relations with premium stakeholders to promote those projects to the attention on the desired targets.

ABOUT ME

Would you like to know more about my story? I started my journey in the world of magic that took me to television and communication…I shared this journey at TedExUniSalerno

“THERE IS NO IMPOSSIBLE, THERE IS MAGIC” 

To celebrate my first twenty-five years of career, I took part to the TedEx managed by the University of Salerno, in my hometown. Through a magic performance that recalled the main theme “Hands On,” I was able to take the audience through some of the most important stages of my career on a journey between magic and communication.

LET’S GET TO KNOW EACH OTHER BETTER

Tell me your story or your need, and I’ll be happy to offer you my interpretation.

Would you like to schedule a call?

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