Tv, ads and the internet are obstructed by a continuous fight for the most interesting idea, which is often damaging to society, because one tends to forget that communication is a learning tool for the audience of campaigns, initiatives and ads first and foremost. The intent of Placting is to positively impact on a communication that advantages society through all those who are part of the media creation process – brands, communication agencies, creatives, citizens, associations, parents and teachers. From the edutainment projects to the i branded entertainment or branded content initiatives, Placting wants to contribute to initiate a new dialogue in a Family Engagement sense, through prestigious endorsements and relevant institutions and association, to spread positive values in media, and subsequently in society.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.