A Conceptual Map Step by “Sthep”
The efficiency of Metotrexato in a systemic therapy for psoriasis is explored thanks to a graphic mind map that serves the doctor’s speech on the theme. This allows to memorize the pivotal concepts in the therapeutic process for the entirety of the duration of the video, and to use the same map in other occasions.
SKY HIGH INTERVIEWS
Treatment for psoriasis is discussed from a higher lever with a greater focus on patients’ quality of life. Through a sky-high interview with a specialist doctor on one of the most beautiful towers of Italy, in a KOL-targeted pharma video it is possible to talk about the disease from a new and wider point of view which changes from aesthetic to systemic.
Each project’s story begins with you, which means that the first phase of any project is a moment of focus on your real needs and what you want to pass on to the end user. In this phase it’s fundamental to choose a medium and a language. With an empathetic formula, we combine information and entertainment to catch the viewers’ attention in every branded content marketing action.