A new genre of fiction with the aim of raising awareness through the typical language of tv shows and web series. Audio-visual works tailored around the “pathologic” life of a patient which, by showing their daily life problems, have the goal of promoting a healthy lifestyle. I wrote about it on ICF – Istituto Chimico Farmaceutico, in the special September-October 2020 Pharma insert.
The Medicom format, by including good practices of health education and entertainment in a single branded content project, adds relatable content for the patients to identify in to the dynamics of a classic bc. The Brand News portal, a portal dedicated to marketing and communication, writes about it.
The Medicom format was born at a time in which communication techniques are starting to move beyond traditional adv systems. The experts’ words are brought to the viewer through the language of sit-coms and serial shows. The YouMark portal writes about it.
Medicom’s storytelling strikes the viewer because it is inspired by television and serial storytelling to represent the daily lives of those who live with a peculiar condition. The emotional levers are the channel through which a meeting point between experts and viewers is created. The pharma portal AboutPharma writes about it.
The ancient Scuola Medica Salernitana, the first Medical Academia of the West, dives into the heart of its digital transition through format MEDICOM, which tells about the world of health and healthcare through the language of television. The new economy portal InsideMagazine writes about it.
“Sleepless Nights” is the first disease awareness campaign about circadian rhythm disorders told through the lens of the sit-com genre, in the style of format MEDICOM. The Engage portal writes about it.
VALUECREATOR: From concept to shooting
From local TVs to national broadcasters: ‘Mukko Pallino’ (kids’ television), ‘Wild Oltrenatura’, ‘Mistero’ (Italia1), ‘Dalla Parte Degli Animali’ (Rete4)