THE LIKELY

THE SUSPENSION OF DISBELIEF

The Likely

The Suspension of Disbelief

In fact, it is at the beginning that the pact of verisimilitude is stipulated with the spectator, which must never be betrayed. The likely has a certain relationship with the true but is not identified with it. There may be true facts that are not credible (unusual or because the public is not ready to accept them) and on the contrary, clearly impossible things that are fully accepted in the collective imagination “.

MAGIC THOUGHT

The talk invites us to reflect on how communication, through different forms and ways, always manages to capture our attention and shows how to recognize some of its “spells”. Through a “magic thought” it is precisely possible to develop a critical attitude towards the most common and current forms of communication. 

The talk highlights a parallelism between the techniques and the training of an illusionist and the fundamental rules of communication. In fact, magic, with its dynamics, can help a lot to demonstrate in a practical way the principles of this science.

With Magic Thought it is possible to thematize the show on the products and topics you have chosen according to your specific needs.

#TEAMBUILDING

#MEETING

#CONFERENCE

#TRAINING

EACH PROJECT

HAS ITS OWN HISTORY

I am a freelance author and journalist specialized in branded content and entertainment: knowing how to tell a story, that’s my job.

#teambuilding: THERE IS NO MAKEUP, THERE IS NO DECEPTION:

We know that they are false words when an illusionist says them, even if they have always been very attractive. Offer your colleagues and employees an alternative team building experience where they can learn more about the group's communication phenomenology.

#Meeting & Conference: LIVE A MAGICAL EXPERIENCE

The audience of a show knows very well that they are in a world of illusions, but the attraction to magic is stronger because it offers "a different reality". Offer the public of your event / conference, alongside information, the opportunity to live a magical experience.

#TRAINING: A DIFFERENT POINT OF VIEW

Advertising offers the opportunity to access "a different reality" by outlining a new point of view: the purchase of a good or service responds to a desire for improvement. Give your students the chance to build a new perspective and understand the mechanics of general communication.

#PUBLIC-SPEAKING: AN ADVERTISER'S METAPHOR

The figure of the magician is therefore a metaphor of the advertiser: both exploit the mechanisms of our mind and our desires for the benefit of the performance of their actions. Find out how to improve your professional performance and your public speaking techniques also through an online webinar.

MAGIC THOUGHT SUPPORTS MAGICOTHERAPY

MAGICOTHERAPY is an innovative and effective “therapy” which, through magic and sleight of hand, brings to hospitals a new way of communicating with the patient, especially children and the handicapped. The psychotherapeutic approach linked to prestige is for the little ones, more delicate groups of patients than the relationship with the health worker, a valid help in overcoming hospitalization by trying to establish an engaging and more serene atmosphere.

EACH PROJECT

HAS ITS OWN HISTORY

I am a freelance author and journalist specialized in branded content and entertainment: knowing how to tell a story, that’s my job.