Pharma eng – Dario Nuzzo

MEDICOM:
Pharma Branded Content

Hypercholesterolemia, diabetes, cardiovascular diseases among others have effects not only on the patients’ health but also on their everyday life. The concept of health has changed. When it comes to heal or being in balance following a therapy a greater relationship of trust between patient, doctor / pharmacist and drug comes into play, so it is essential to be able to connect to their emotions by creating empathy.

Medicom is a new format of audiovisual products for the pharmaceuticals which shows the “pathological” life of the reference patient. Along with entertainment it encloses specific in-depth contents that aim to promote an healthy lifestyle.

MEDICOM BENEFITS:

Case: adherence to treatment

TEAM BUILDING:

Adhere is not a joke
Candid Camera

BRANDED CONTENT

#web

#TV

#event

the medicom

What i love most in my job is to build stories and experiences brand tailor made. Both if it is necessary coming up with an original format or developing an integrated communication plan’s concept, I work with agencies and production companies as a freelance to make audiovisual products and awareness campaigns with notable endorsements.